This isn't to say Ellie Goulding's music is anonymous. The charitable interpretation of this is that Goulding's got a lot of ideas to play with.В The cynical interpretation is that she's being opportunist, flinging herself into five potential genres in the hopes that one will take root. Rebloggable covers of Active Child and the Weeknd? Why the hell not? Her po-faced cover of Elton John's 'Your Song'? It worked for, um, Birdy. Polite folktronica? It worked for Beth Orton.

Dubstep? She likes it enough to hang with Skrillex, as anything written about Goulding in 2012 inevitably mentions. Radio-ready dance-pop? She'd be neither the first nor last to make that pivot. All styles sounded perfectly plausible, and all received airplay.

That release came with the featherweight original, a wobbly BassnectarВ remix, and a Fernando Garibay dance mix that sounded a lot like his last big project, Lady Gaga's Born This Way. ( Nicki Minaj's crossover was largely the doing of bonus track 'Super Bass' from 2010's Pink Friday.) 'Lights', co-written by Biff Stannard, who penned many a hit for the Spice Girls, was also issued as a single. It's increasingly common for bonus tracks to become sleeper hits, thereby resuscitating albums and digging artists out of their midchart quagmires.

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